Resume

Brandon Edward McPeak

SEO, Online Advertiser & Conversion Optimizer

Skills


  • Connector.

    Copywriting

    copy first! content strategy & conversion copy

  • Connector.

    Website Creation

    responsive design, web development, WordPress

  • Connector.

    Digital Marketing

    SEO, digital advertising, marketing automation

  • Connector.

    Conversion Optimization

    web analytics, user testing, a/b testing

Education


B.A. Integrated Marketing Communication
Wichita State University 2010

Certifications


  • AdWords Search Ad Certification

    Google Search Ad Certification

  • AdWords Display Remarketing Certification

    Google Banner Ad Certification

  • Google Analytics Individual Qualification

    Google Analytics Individual Qualification

Experience

Idea Man of Action

SEO, Website Creator, Digital Marketer

May 2008 → Present

I started building web sites as Idea Man of Action during college, in 2008, after building a portfolio site for my journalism school work. After figuring out how to do SEO for my clients, I switched my major to Integrated Marketing Communication and never looked back.

  • comprehensive SEO strategies and implementation of any on- or off-site techniques
  • copy writing that reflects your business objectives, SEO goals, and sense of your brand
  • analytics implementation including personalized conversion goals, report dashboards, and more
  • responsive web design, ensuring an optimal experience across all devices
  • email marketing, from one-off newsletters to multi-message drip campaigns

Serenova

Web Experience Developer

April 2016 → Present

Serenova offers a cloud-based contact center platform that lets customer service and support agents take calls and other communication channels through their browsers. Serenova recruited me in early 2016 to take over their web site’s strategy, operation, and development.


  • Led content strategy, UX, and development for serenova.com and for novaexporation.biz product demo web site
  • Increased average monthly commercial site visitors by 76% in first year
  • Generated 161 direct leads and 890 assisted leads through ad efforts, at a cost of $99.85 per lead
  • Increased average monthly organic search visits 301.9% within 1.5 years
  • Managed two domain name changes without any loss of organic SEO traffic or keyword rankings

Volusion

Senior SEO Specialist

July 2014 → March 2016

Volusion offers an online ecommerce store platform for SMBs with full ecommerce services including digital marketing. I became an SEO Specialist in Volusion’s Marketing Services department after 6 months in learning the ins and outs of eCommerce sites in their Support deparment. After a year in Services, I was promoted to Senior SEO Specialist.


  • consultation calls with clients to discuss their business and assess search opportunities
  • technical optimization of their sites and site assets
  • comprehensive site audits to discern performance across the scope of SEO factors
  • competitive analysis exploring key metrics like social media presence and backlink quality
  • proposing timelines for resolving issues, completing on-site SEO, and developing off-site efforts
  • on-site optimization, including keyword research for use in updated meta code and page content
  • off-site optimization, including social media planning and link-building with original content and a blogger/influencer outreach strategy

Support Concierge

December 2013 → July 2014

I started working at Volusion as a Support Concierge with the goal to learn the ins and outs of building and running eCommerce sites. The amazing culture and people at the company changed my mind about jumping straight back into freelance work.


  • troubleshoot web site issues including coding errors, SSL implementation and platform functionality
  • work in call, ticket, or chat queues depending on the distribution of contacts at a given moment
  • deliver helpful & enjoyable experiences to customers seeking assistance with our technology
  • create system of templates for faster resolutions to common issues with clearer responses

Corvalent

Marketing Coordinator

March 2012 → April 2013

Corvalent designs and manufactures industrial motherboards and embedded computer systems. Starting as the Marketing Assistant, I was promoted to Marketing Coordinator after 5 months, when my boss got a new job and recommended me for the role.


  • designing and managing marketing assets including sales sheets and technical support materials
  • wireframing and project management for design and development of a new web site
  • planned and provided assets for our presence at various trade shows
  • managing social media and web presence

LinkedIn Skill Endorsements

SEO
27
Social Media
25
Email Marketing
22
Copywriting
20
Web Design
19
See All Endorsements